To Be, or To Do?

Most people live according to an either/or perspective. We think we must choose between money or love/passion. We think that we must choose between being a good person and acquiring material wealth. We feel forced to choose between our family and our career.

Similarly, most business training programs teach you how to do at the expense of who you can and should become.

The Soul Purpose Institute helps you shed this false perception and embrace the reality and joy of both. Living from the spiritual realm as a love-driven being gives you new eyes to avoid such misguided choices.

Reality is two sides of the same coin, and both sides are equally important. These are the Mechanistic and the Ontological aspects of reality.

The Mechanistic aspect of reality governs the scientific, pragmatic aspects of life. It is generally known as the Newtonian paradigm, named after Isaac Newton. Mechanistic reality is logical and operates in the domain of the provable. By studying and practicing this aspect, scientists achieved enormous breakthroughs in technology, medicine, and business.

This governs the “doing” aspect of producing at higher levels. It increases the ability to think, speak, and act strategically to offer superior value propositions. At the mechanistic level of business reality, profit is the most accurate tool of validating the precise amount of value being provided in the marketplace.

Ontology is the study of being. The Ontological aspect of reality, therefore, governs feeling joy, inner peace, and ultimately love. We call it the spiritual paradigm. Who you are being while you are doing a task has great impact on the end result. If a salesperson has a great product but is arrogant and pushy, chances are you will not exchange with him. Even though the mechanistic aspect (a superior product/service) may be in place, when the being aspect is lacking or misguided, results are limited.

The “being,” or ontological, aspect of reality is not within the domain of the provable, but it is verifiable. You cannot necessarily “see” love, happiness, or fulfillment, but you know they exist. They are states of being.

The mechanistic aspect dominates the business world of entrepreneurship and must be complied with to pragmatically increase profit and market share. The being aspect comes into play when we talk about acting with enlightenment. Most human beings violate at least one, and sometimes both, aspects of reality.

The Enlightened Entrepreneur™ course addresses both aspects of reality. It focuses on both the spiritual practices and business systems to help students live the masterpiece life.