Steve D'Annunzio

Soda Pop Soul Purpose

Posted by Steve D'Annunzio on Nov 6th, 2009 at 3:06 pm

Enjoy this video of John Nese who's found Soul Purpose selling soda pop. As you watch the video you'll notice the following attributes, which is common to everyone living Soul Purpose:

  • Passion
  • Radical market differentiation
  • Firm commitment to integrity
  • Strong desire to please his customers, as well as a natural respect for their personal choice
  • Depth of knowledge of his industry and products (of course, driven by passion)

Pay particular attention to his words between 2:20 and 2:35.

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Comments

What a feel-good video. I am not a soda drinker, but I want to visit this store and try some flavors. Amazing!
MKP | Mar 27th, 2010 at 12:23 am
so much soul and so much purpose and intention - A - SUCCESS its amazing to see his passion - sure thing the law of attraction works here
Nehama | Mar 1st, 2010 at 9:50 am
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