Enjoy this video of John Nese who's found Soul Purpose selling soda pop. As you watch the video you'll notice the following attributes, which is common to everyone living Soul Purpose:
Passion
Radical market differentiation
Firm commitment to integrity
Strong desire to please his customers, as well as a natural respect for their personal choice
Depth of knowledge of his industry and products (of course, driven by passion)
Pay particular attention to his words between 2:20 and 2:35.
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