Our Mission
To help individuals build lives of lasting meaning—by shifting from force to love, from fear to truth, from performance to purpose.
Through values-driven leadership, we guide people to create meaning in their lives by aligning their work, choices, and success with their deepest truth. Because fulfillment isn’t found in more—it’s found in choosing what enough really means.
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All in the family
Built on generational wisdom, Jenna D’Annunzio carries forward Steve’s legacy with a fresh, grounded approach—merging timeless truths with modern insight to guide today’s leaders.
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Transformational Events
Our events deliver more than motivation—they spark lasting change. Each experience blends strategy and soul to help you gain clarity, shift your mindset, and take aligned action toward your next breakthrough.
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Decades of Wisdom. Timeless Results.
From financial advisors to entrepreneurs to impact-driven leaders, our work has helped thousands step into their purpose and build lasting success—from the inside out.
- What we doWe help leaders and entrepreneurs take actions based on their vision—so they can build a business around their brilliance, not their bandwidth, and ultimately live a life they love.
Our Guiding Principles
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Meaning as the Metric
The only success worth pursuing is the kind that feeds your soul.
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Truth Over Tactics
In a world of noise and manipulation, truth is the most disruptive force there is. We must be more concerned with truth than we are with being right.
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Choice, Not Force
Force takes. Choice empowers. We teach the difference—and help you operate from a place where integrity, agency, and alignment replace control.
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Prosperity Through Service
Wealth without service is hollow. True prosperity uplifts the whole.
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Courageous Self-Inquiry
Knowing who you are is the root of all integrity—and impact
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Love is Strategy
Not as an emotion - as a disciplined, aligned and integrous way of being
- Our Team
Rooted in Purpose. Driven to Serve.
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Steve D'Annunzio
As a transformational coach and founder of Soul Purpose Institute, Steve guides professionals toward purpose, clarity, and peace. His work is rooted in love, integrity, and expanding human potential.
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Jenna D'Annunzio
A holistic business coach with heart and vision, Jenna empowers leaders to align with who they truly are. Her work helps clients grow without sacrificing peace, purpose, or authenticity.
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Liz Berke
As Executive Coordinator, Liz blends structure with soul to support the team’s mission. She’s known for her joyful spirit, attention to detail, and unwavering dedication.
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Bob McAuliffe
After a successful career in finance and energy, Bob now devotes his time to mentoring from the inside out. He guides clients with wisdom, compassion, and a soul-deep commitment to their growth.
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David Bibicoff
A financial strategist with 18+ years of experience helping clients and advisors uncover unseen opportunities through macro-economic planning.
Steve D’Annunzio
Founder of Soul Purpose Institute
Steve D’Annunzio is an author, advisor, and creative visionary whose work centers on elevating human consciousness through values-driven leadership. As the founder of Soul Purpose Institute and Mission Driven Advisor, he helps financial professionals and entrepreneurs transcend transactional success by building businesses rooted in meaning, purpose, and service.
Over the last two decades, Steve has coached Fortune 100 executives, professional athletes, and top-performing advisors, guiding them to unlock their unique utility and align their work with a higher mission. His philosophy challenges traditional models of profit-first thinking, advocating instead for a shift from fear to love, from scarcity to service.
A member of the Transformational Leadership Council and a knight of the Order of St. John, Steve’s legacy is grounded in the lives he’s helped transform—and in his three greatest accomplishments: his children, Jenna, Colin, and Alicia.
Jenna D’Annunzio
Certified Holistic Business & Mindset Coach | Co-Owner of Soul Purpose Institute
Jenna D’Annunzio is a second-generation entrepreneur, certified holistic business and mindset coach, author, and speaker who empowers high-achieving leaders to fuse strategy with emotional intelligence, spiritual awareness, and personal growth. She guides entrepreneurs in stepping out of survival mode and into a grounded, aligned, joy-driven version of success—one where they can lead, live, and build without losing themselves in the process.
As an ICF Certified Professional Coach and EFT Practitioner with formal backgrounds in Education, Clinical Psychology, and Counseling, Jenna is known for her ability to help clients uncover and rewire the subconscious patterns that limit their potential. Her work not only elevates their clarity and confidence but accelerates their ability to build businesses, relationships, and lives that reflect their fullest expression.
Jenna is the co-owner of Soul Purpose Institute, the company founded by her father, where she continues the family legacy of helping individuals align with who they truly are and what they genuinely want. Through a blend of holistic business strategy, conscious leadership development, and emotional mastery, she supports clients in achieving extraordinary results without sacrificing peace, presence, or well-being.
With two decades of experience across education, counseling, and coaching, Jenna brings a rare combination of intuitive insight, strategic thinking, and deep human understanding. Her approach is whole-person, whole-life, and wholly transformative—because who we are anywhere is who we are everywhere.
At home in picturesque Western NY, Jenna lives with her husband, their three amazing children, and their joyful puppy, Rosie. When she’s not guiding leaders or running her business, you’ll find her with a book in hand, dancing in the kitchen, or cheering passionately from the sidelines—always honoring what she values most: growth, joy, and family.
Liz Berke
Executive Coordinator & Marketing Coordinator
A lover of music, dance and most importantly her role as a Mom, Liz Berke is thrilled to be a part of the Mission Driven Advisor and Soul Purpose Institute team as Executive Coordinator. Having known the D'Annunzio family for 25 years, she's been familiarized with the teachings of MDA/SPI and is eager to dive into the work both to enrich her own life and those around her!
Liz has a Bachelor's degree in Psychology from SUNY Geneseo and furthered her education to receive an Associate's degree in Fashion Merchandising Management from FIT.
When she's not supporting the MDA/SPI team, Liz loves to travel, cook, soak up the sun at the beach and spend time with her loving husband Ben and their two wonderful children, Johnny and Lucy.
Bob McAuliffe
Mentoring Advisor
An avid high-handicap golfer (whose dream is to shoot his age – with no intention of improving his game), Bob is a business, personal and accountability coach at Soul Purpose Institute & Mission Driven Advisor.
After retiring from a career in the financial services, investment banking and energy sectors, Bob now focuses on connecting deeply and serving his clients. His soul purpose is to be a loving presence in their lives, help them prosper and find peace. Bob has a degree in philosophy, and as a life-long meditator focuses on participating fully in life. Bob lives in Fulshear, Texas, with his soulmate Barbara. They are the proud parents of four adult children and nine grandchildren.
David Bibicoff
Mentoring Advisor
David Bibicoff is a veteran of the life insurance and financial advisory business. With more than 18 years of experience in financial services, he has an innate ability to see what is not so obvious to others.
David has always focused his practice on macro-economic planning. For the last seven years, in addition to running his own personal practice, David also held a management position with Strategies for Wealth, one of the largest general agencies in the Guardian Life Insurance system. In that role, David coached, managed and conducted training meetings for what became a unit of 25 advisors.
Over the years, he has qualified for the Guardian Presidential Citation Award as a top manager for six out of his seven years in management. Having left that position to focus on macro-economic planning for his clients and those of other advisors, he now spends more time with his children, including coaching kids’ sports, as well as assisting other advisors enrolled in the Mission Driven &Wisdom Driven Advisor programs.
He is a graduate of University of Miami where he earned his Bachelor of Business Administration and Master of Business Administration. Today, he works out of Rye Brook, NY, in Westchester County and resides in Westport, CT, with his wife and two young adult children.
Customer Reviews
testimonials
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For Financial Professionals
Clients don’t want to be sold—they want to be seen. Learn how to lead with connection, earn deeper trust, and create greater value in a way that turns potential into production.
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For Entreprenuers
While a balance sheet is important, your business means more. It is a part of you. We help entrepreneurs align vision with values—so you can grow a company that reflects who you are and creates the kind of impact that enhances meaning and money.
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For Growth Seekers
You’ve built a career that checks all the boxes—but something’s still missing. We help growth-minded professionals reconnect with their values, expand their vision, and redefine success on their own terms.